The Deal Isn't Done at Closing
Most sellers think of the closing date as the end of the transaction. In practice, it's the beginning of a period — typically 12 to 24 months — during which the seller remains financially exposed to claims from the buyer. This exposure lives in the representations and warranties section of the definitive agreement, and it's enforced through indemnification provisions.
Representations and warranties are factual statements the seller makes about the business — that the financial statements are accurate, that there are no undisclosed liabilities, that the company is in compliance with all laws, that there are no pending or threatened lawsuits. If any representation turns out to be untrue, the buyer can seek indemnification — financial compensation from the seller for the resulting damages.
The financial risk is real. A material customer who leaves within months of closing, an undisclosed environmental liability, a tax position that the IRS challenges — any of these can trigger an indemnification claim that reduces the seller's effective proceeds by hundreds of thousands of dollars.
The Key Financial Terms
Indemnification cap. The maximum amount the seller can be required to pay for breaches of representations and warranties. Caps typically range from 10% to 25% of the purchase price for general representations, with "fundamental" representations (ownership, authority, tax) sometimes carrying higher caps or no cap at all. On a $6 million deal, a 15% cap means up to $900,000 of the seller's proceeds are at risk during the survival period.
Basket (deductible). The minimum threshold of aggregate claims before indemnification is triggered. Baskets typically range from 0.5% to 1.5% of the purchase price. A 1% basket on a $6 million deal means the buyer must accumulate $60,000 in claims before the seller owes anything. Baskets can be "tipping" (once exceeded, the seller pays from dollar one) or "true deductible" (the seller only pays the amount exceeding the basket).
Survival period. Representations and warranties expire after a specified period — commonly 12 to 18 months for general reps and longer (often the statute of limitations) for fundamental, tax, and environmental reps. After the survival period expires, the buyer can no longer bring claims for breaches of those representations.
Rep & Warranty Insurance
Representation and warranty insurance has become increasingly common in mid-market transactions. A buy-side R&W policy allows the buyer to recover indemnification claims from an insurance carrier rather than from the seller. This shifts the financial risk from the seller to the insurer — typically at a premium cost of 2% to 4% of coverage limits.
For sellers, R&W insurance is valuable because it can reduce or eliminate the escrow holdback, lower the indemnification cap (sometimes to $1), and provide a cleaner break from the business at closing. For buyers, it provides recourse against a well-capitalized insurer rather than an individual seller who may be difficult to collect from years after closing.
The cost is typically shared, with the buyer paying the premium and the seller contributing through a modest purchase price reduction or sharing a portion of the premium cost. The net economics usually favor both parties — the seller gets more proceeds at closing, and the buyer gets more reliable indemnification coverage.
Financial Analysis of Post-Closing Risk
The seller's true net proceeds are not the headline purchase price — they're the purchase price minus the expected value of post-closing claims. This requires analyzing the indemnification cap and basket as the seller's maximum and minimum exposure, the survival periods as the duration of risk, the escrow holdback as capital that may or may not be returned, and the probability-weighted cost of known risk areas.
The headline price is what the press release says. The net proceeds are what the seller keeps. The difference lives in the reps, warranties, and indemnification section of the agreement.
For a seller with known issues — a pending lawsuit, an aggressive tax position, a major customer relationship at risk — the indemnification provisions become the most financially significant section of the entire agreement. The negotiation of specific indemnification carve-outs, knowledge qualifiers, and disclosure schedule items can be worth more than a 5% movement in purchase price.
Callwen Advisory Group models the financial impact of indemnification provisions in every exit engagement. The goal is straightforward: the seller should understand their true net proceeds — not just the number on the first page — before they sign the definitive agreement.